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Graziadio School of Business and Management Hosts 2012 SEER Symposium

The Graziadio School of Business and Management will host the 2012 Socially, Environmentally, and Ethically Responsible (SEER) Symposium (formerly Magill Symposium), centered around the theme, Creativity: The Entrepreneur's Secret Sauce to Success.

The third annual event will take place Friday, Nov. 2, at 8 a.m. at the Drescher Graduate Campus, Malibu, as part of the Graziadio School's Entrepreneurship Week.

This year, the Symposium has joined forces with the Entrepreneur's Journey to bring students and social entrepreneurs together with inspirational business leaders who have achieved success using the four major components of the SEER philosophy: corporate social responsibility, environmental stewardship, financial strength, and great product/service.

This event invites the business community to explore the nature of values-centered businesses (for profit and nonprofit) and the creative strategies these leaders use to design, define and differentiate their organizations while staying true to the mission of the SEER lens.

Throughout the day, a panel of speakers will include bestselling authors and high-flying entrepreneurs who have successfully combined profitability with environmental stewardship and social responsibility in the production of their own quality product or service.

Notable members of the panel include Mihaly Csikszentmihalyi, professor of psychology at Claremont University; Charlie Ayers, founding executive chef at Google, Chip Conley, founder and former CEO of Joie de Vivre and author of Emotional Equations: Simple Truths for Creating Happiness + Success; Roger Eaton, COO of Yum! Brands, Inc.; Sally McCoy, president and CEO of CamelBak; Courtney Reum, founder and CEO of VeeV; and Tom Scott, founder of Nantucket Nectars.

Many sustainable business programs have focused attention on "the triple bottom line" – People, Planet, Profits. The Certificate in Socially, Environmentally and Ethically Responsible (SEER) Business Strategy program, offered to Pepperdine's full-time MBA students, goes a step beyond and adds a fourth factor to the equation: Product. Read more about Pepperdine University's unique SEER Certificate program.

The Certificate in Strategic Corporate Social Responsibility is a two-day training program designed for business managers and executives. The curriculum focuses on the complexities of sustainability, corporate social responsibility, and ethics, and how these tie into producing a superior product that generates financial growth.

For more information about the 2012 SEER Symposium, visit the Graziadio School Web site.