News and Events
Pepperdine Libraries Hosts Presidential Campaign Media Experts Daniel Schnur and Don Ringe
Pepperdine Libraries will present two nationally recognized political figures who will discuss the media campaigns of President Barack Obama and Governor Mitt Romney at 7 p.m. Thursday, Oct. 18, at the Kresge Reading Room, Payson Library, Malibu.
As Election Day approaches, Daniel Schnur, the director of the Jesse M. Unruh Institute of Politics at the University of Southern California, and Don Ringe, the media director for many national political campaigns, will give the audience an inside look at the 2012 presidential campaign.
For years, Schnur was one of California's leading political and media strategists, whose record includes work on four presidential and three gubernatorial campaigns. He previously served as the national director of communications for the 2000 presidential campaign of U.S. Senator John McCain and spent five years as chief media spokesman for California Governor Pete Wilson. In 2010, Schnur was appointed chair of the California Fair Political Practices Commission, a position he held through that year's elections and until spring of 2011.
Schnur writes a regular column for the New York Times' political opinion website, Campaign Stops. His commentaries have appeared in several California newspapers, including the Los Angeles Times, the San Francisco Chronicle and the Sacramento Bee. In addition, he has been an analyst and political commentator for CNN, MSNBC, Fox News, and National Public Radio.
Ringe has been the media director for many national political campaigns, including Bob Dole's presidential bid in 1996. He will bring in examples of advertising during this campaign—many of which are commercials most Californians never get a chance to see—and, together with Schnur, dissect their effectiveness and analyze the strategies involved in making them.
For more information, visit the Pepperdine Libraries Web site.