News and Events

press releases

From Serendipity to Monetary Policy: Graziadio Business Review Explores Range of Topics in Latest Issue

The latest issue of the Graziadio Business Review (GBR) is now live at gbr.pepperdine.edu and features an assortment of articles, video interviews, and book reviews by Graziadio faculty and authors new to the peer-reviewed journal. The quarterly online publication of the Graziadio School of Business and Management offers relevant business information and analysis for business, government, and nonprofit managers.  

In the first issue of 2011, the GBR covers a wide range of topics–from the need for a “consequence analysis” of the Federal Reserve’s decisions on monetary policy to family business succession. Other explored topics include trademark and trade dress laws, better performance feedback, and serendipitous conversations that lead to new ideas. The issue also features two video interviews and insightful book reviews written by Graziadio faculty. In addition to the web feature, podcast interviews with each of the authors will be featured on the GBR blog.

Darrol J. Stanley, Graziadio professor of finance and accounting, and Donald M. Atwater, Graziadio practitioner faculty of economics, share their concerns about the downside of the Federal Reserve’s proposed actions regarding exchange rates in an article titled “A Consequence Analysis That Needs to Be Shared.”

“The Quest for Distinctiveness in Trademark and Trade Dress Law” is the first in a series of three articles on branding your name and your product, written by David Scalise, Alexa Koenig and Brandon Carr. Scalise is a tenured full professor at the University of San Francisco; Koenig is a civil and human rights attorney and a PhD candidate in jurisprudence and social policy at the University of California, Berkeley; and Carr is a third-year law student at UC Hastings College of the Law, a member of the board of editors of the Hastings Law Journal and currently serves as the senior development editor.

Effective communication is the heart of every business and good employee feedback is essential, albeit sometimes frightening. “The ABCs of Effective Feedback” by Steven M. Sommer, Graziadio professor of management, and Edward H. Rockey, who teaches Behavior in Organizations and Creativity and Innovation for Leadership, both at the Graziadio School.

The new issue also includes video interviews with two experts on business leadership. Theodore Roosevelt Malloch, PhD, a prolific author, chair and CEO of The Roosevelt Group, and research professor at Yale University, speaks with Samuel Seaman, professor of decision science at the Graziadio School, about “Spiritual Capital and Virtuous Business Leadership.” Harvey Koeppel, executive director of the Center for CIO Leadership, shares his thoughts on “The Role of the CIO” with Charla Griffy-Brown, associate professor of information systems at the Graziadio School.

To read the latest issue of the Graziadio Business Review, visit the GBR website. Receive regular, timely research updates and analysis of what is happening in the fast-paced world of business todayby visiting the GBR blog.