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Pepperdine Wins Google Online Marketing Award

Three recent Seaver College graduates were selected as "The Americas Winner" of the Google Online Marketing Challenge in the "Google+ Social Media Marketing" category. Of the more than 3,000 teams, there is one "Ad Words" global and 4 regional winners. With the exception of the global (an MBA-candidate team from James Madison University), the Pepperdine students bested all other entries from North and South America.

Over 12,000 college students from 80 countries and territories participated in this year's challenge, the sixth annual, which provided hundreds of student teams across the world an AdWords online advertising budget of $250 and three weeks to help a local business improve their marketing campaign.

Under the guidance of professor Brian Hemsworth, the team representing Pepperdine included recent Seaver Integrated Marketing Communications graduates Ian Garcia ('13) and AC Wichstrom ('13), as well as Computer Sciences graduate Casey Chock ('13), who worked with Shane's Inspiration, a nonprofit organization that builds inclusive playgrounds for children of all abilities.

"I believe this is a great win for the Communications Division," says Hemsworth. "For accreditation, assessment, course development, and student and department esprit de corps, we have now won one of the top marketing awards available to colleges worldwide."

The Google Online Marketing Challenge is an exciting opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+. Over 50,000 students and professors from almost 100 countries have participated in the past five years.

With a $250 budget provided by Google, students develop and run an online advertising campaign for a business or nonprofit organization over a three-week period. The teams that develop and communicate the most successful campaigns win prizes, including a trip to Google for the students and their professor. Students also have the opportunity to participate in the optional Google+ Social Media Marketing Award by maintaining a Google+ Page for their clients over a six-week period.

The Challenge is open to student teams of three-to-six members, regardless of their majors. All students must register under a verified professor/instructor at a higher education institution.

Read the official release on the Google Student Blog Web site.

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