Sara Alamdar McGuigan explores the strategic social, psychological, and political connections between culture and media. He explains that the road to a major cultural shift and new public policy measures often begins with the prominence of entertainment media, primarily due to the large audience that television, film, and digital media (including social media) draw. “If you’re looking at what can play a major role in influencing public policy in any given time period, it’s culture and how culture changes,” he reveals. “Culture is both the object of change and the agent of change. You have to use culture to change culture.” Fri, 05 May 2017 15:15:00 -0800 277254e8-e49d-4e47-ade6-a11ca6eeeb17