Professor Of Marketing
Graziadio Business School
Areas of Expertise
- Consumer Behaviors
- Market Research
Cristel is a leading researcher at the intersection of entertainment and marketing. She is keenly interested in how people consume stories: narrative processing (including biometric studies to assess cognitive processing), narrative persuasion (the ability of stories, and messages therein, to persuade), the experience of narratives (how and why people enjoy reading and re-reading stories; or what happens when a narrative ends), and the use of narratives methodologically to understand lived experiences and identify processes such as resilience or addiction.
- PhD, University of Arizona
- MBA, Southern Illinois University
- ESSCA, France
Research and Scholarship
Russell, Cristel A., Véronique Régnier-Denois, Emilie Rouèche, Valérie Simon and Franck Chauvin (2020), “Empowerment through Participation in a Cancer Prevention Exhibit: Evidence from the Hygée Lab Intervention,” Journal of Cancer Education, doi: 10.1007/s13187-019-01658-4 (forthcoming).
Majid, Kashef Abdul and Cristel A. Russell (2019), “Value Dynamics in the Secondary Market: Documenting How the Structure of Pricing and Product Lines in the Primary Market Affect Value Retention,” Journal of Business Research, 103 (October), 89-99.
Russell, Cristel A. and Dale W. Russell (2019), “The Evolution of Mental Health Outcomes Across a Combat Deployment Cycle: A Longitudinal Study of the Guam Army National Guard,” PLOS One, 14(10), e0223855. doi: 10.1371/journal.pone.0223855. eCollection 2019
Russell, Cristel A., Dale W. Russell, and Heather H. Honea (2016), "Implied Social Contract and Consumer Responses to Corporate Behavior," Journal of Business Ethics, 136 (4), 759-773.