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Pepperdine University
Cristel Russell - Pepperdine University

Cristel Russell

Professor Of Marketing
Graziadio Business School



Areas of Expertise

  • Consumer Behaviors
  • Market Research

Cristel is a leading researcher at the intersection of entertainment and marketing. She is keenly interested in how people consume stories: narrative processing (including biometric studies to assess cognitive processing), narrative persuasion (the ability of stories, and messages therein, to persuade), the experience of narratives (how and why people enjoy reading and re-reading stories; or what happens when a narrative ends), and the use of narratives methodologically to understand lived experiences and identify processes such as resilience or addiction.


Full Bio


  • PhD, University of Arizona
  • MBA, Southern Illinois University
  • ESSCA, France

Research and Scholarship