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Pepperdine University
John Buckingham - Pepperdine University

John Buckingham

Practitioner Faculty of Marketing
Graziadio Business School



Areas of Expertise

  • Marketing Strategies
  • Consumer Motivation
  • Branding and Entry Barriers
  • Vertical Integration

Mr. Buckingham has been a successful corporate and entrepreneurial executive during his 35 year career starting with his creation of a new division for Colgate Palmolive while still a MBA student in Boston. He has always had a passion for teaching MBA's and has taught Marketing, Marketing Strategy, Digital Communications, Marketing Consulting and Global Marketing as an Adjunct Professor with many well know Universities wherever his career took him. He began teaching as an Adjunct Professor of Marketing with the Graziadio School in June, 2004 and became a Full Time Member of the Marketing Faculty in 2007 when he sold his latest startup company to a Private Equity firm. Mr. Buckingham earned The Faculty George Award from The Graziadio Business School in March, 2015 and The Howard A. White Award for Teaching Excellence from Pepperdine University in November, 2016. Mr. Buckingham is also a member of the Board for the Graziadio Business School.

Full Bio


  • MBA, Harvard Business School
  • BS, Purdue University