[{"uuid" : "6860bb15-1d77-49b9-986e-7e08c4dc892f","source" : "in-the-news","title" : "Pulling back the curtain: Expert tips on sharing brand backstories","url" : "https://www.pepperdine.edu/press-room/in-the-news/pulling-back-the-curtain-expert-tips-on-sharing-brand-backstories.htm","link" : "https://www.marketingbrew.com/stories/2026/03/10/behind-the-scenes-bts-brand-content-expert-tips","outlet" : "Marketing Brew","publish date" : "Tue, 10 Mar 2026 10:07:24 -0800","types" : ["in-the-news"],"main image" : {"src" : "https://www.pepperdine.edu/press-room/images/in-the-news/cristel-russell.jpg","alt text" : "Placeholder Text"},"schools" : ["pgbs"],"tags" : ["Faculty Research","Faculty Experts"],}]