We Went There

On New Year's Eve, we placed a billboard ad in Times Square in New York City and sent a team to pose the question: “Why would anyone go to college?”

We received a wide range of responses. Many said college is important if you want to get a good job. Some said a college degree was a stepping stone to a higher degree needed for a career in medicine or the law. One mother did not see the value of college in preparing her teenage daughter to own her own business someday. A young man said he did not need to attend college to learn a trade that pays very well.

These are sobering and insightful perspectives. In his Op-Ed, President Gash addresses the state of higher education and provides his vision - A Higher Purpose for Higher Education.

Read the Op-Ed