About the Institute

Message from the Creative Director

Craig Detweiler

How many hours a day does media surround us?

We wake up to our iPhones and sign off to Facebook. In between, we’re texting, downloading, and streaming—inundated with information from Google, Hulu and iTunes. As T.S. Eliot wrote, "Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?"  How do we filter all our media to discern what matters?

Pepperdine is uniquely positioned on a mountain in Malibu—surrounded by celebrities, overlooking the tranquil sea. We can hear the electronic clamor, but also offer a respite, a chance to reflect. The Institute for Entertainment, Media and Culture is committed to creating more thoughtful interaction with our entertainment. We’re asking why we watch what we watch, figuring out where things are headed, forging a brighter future for our children.

Scientists have enriched our agricultural production, but what about our media culture? What kinds of programs are we offering each other? Technology has lowered the costs of production and distribution, but what will we do with this unprecedented opportunity. The next generation wants to create businesses that give back like Tom’s Shoes. They want to shine a spotlight on Uganda like the documentary Invisible Children. They want to design campaigns like “Got Milk” that promote healthier habits.

At the EMC, we’re creating entertainment for the (un)common good.

What kinds of stories do we want to tell? What waves do we envision for entertainment? Join us at the EMC for a conference, a screening, or a networking event. Educate our future entertainers. Mentor tomorrow’s media makers. Enrich our collective culture.


Craig Detweiler

Link to Podcast 

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