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IEMSC Mission and Vision

Mission and Vision

The Institute for Entertainment, Media, Sports, and Culture (IEMSC) is committed to developing more thoughtful interaction with and reflection upon the intersection of media, technology, entertainment, sports, and culture. We examine why we watch what we watch, play what we play, listen to specific types of music and podcasts, and choose certain apps for convenience. At IEMSC, we study emerging media and the shaping of entertainment for the (un)common good, forging a brighter future for our community and for society.

Our vision for IEMSC is to enable the emergence of a new generation of multidisciplinary Pepperdine graduates who are uniquely positioned for impactful leadership roles within the transforming, converging, and expanding sectors of media and entertainment, and who will be distinguished by their commitment to values-centered stewardship of the sectors' cultural and societal impacts.

We aim to accomplish this vision by facilitating the education and development of business-savvy creative artists, creative entrepreneurs, entertainment executives, and lawyers by fostering:

  • The design and delivery of a portfolio of curriculum and pedagogical innovations across the degree and certificate programs at Pepperdine's five schools
  • Close relationships with and involvement by industry stakeholders
  • Appropriate applied research and thought leadership on the business, creative, legal, psychological, and policy issues associated with media, entertainment, and sports