News & Features
Graziadio's E2B Program: Campaign Priority Gets Down to Business
The Education to Business (E2B) MBA consulting program at the Graziadio School of Business and Management routinely is cited among the best courses for students to address increasingly complex issues in the business world. Ranked by U.S. News and World Report as one of the top ten college courses in America, the Graziadio School has identified the program as a $3 million campaign priority. With E2B, the investment goes both ways.
"My E2B projects have revealed to me the intricacies that go into creating business plans… and just how many solutions there are to any business or marketing dilemma," reflected MBA candidate Olga Zaklis. "I have collaborated with a team like never before, harnessing my own leadership abilities and learning to appreciate the unique set of skills, knowledge, and contributions each group member brings."
Since its inception nearly a decade ago, the program has partnered with scores of firms, from startups to Fortune 500 companies, to conduct more than 250 case projects. As "consulting" teams, MBA students tackle relevant business issues, establishing valuable relationships with local companies and organizations. After 14 weeks of extensive research, students identify actionable solutions and present comprehensive recommendations for company leadership.
New Hampshire Ball Bearings, Inc. (NHBB), a leading manufacturer of precision bearings and assemblies based in Chatsworth, California, completed an E2B case project with the Graziadio School last spring. Supporting the program with a $10,000 gift, the company asked marketing students to develop a new international expansion and marketing strategy.
"Pepperdine's E2B program was enriching and productive for NHBB," Dan Lemieux, vice president of business development and marketing, reported to the Graziadio School. "As we were presented both strategic and marketing recommendations to consider and implement, the results of the students' different approaches and the formal process they used speak for themselves."
"My project with NHBB allowed me to dive head first into an industry that was completely foreign to me, but it gave me invaluable business experience and increased exponentially what I know about creative project development and implementation," said Olga. "Without a doubt, the E2B program has been the most challenging, yet rewarding part of my MBA career."
More than 5,000 students have now completed an E2B project, led by professors such as John Buckingham, a practitioner faculty member of marketing, who believes in the program's potential so wholeheartedly that he has begun supporting it with his own resources. "With Pepperdine's E2B program, our business students get C-level experience and real-life learning that effectively prepare them to ascend in their own careers," John commented. "It is the absolute differentiator between a Pepperdine MBA and any other business degree in the United States."