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Pepperdine University

Institute for Entertainment, Media, Sports, and Culture (IEMSC)

The Institute for Entertainment, Media, Sports, and Culture (IEMSC) facilitates the education and development of a new generation of multidisciplinary graduates who are uniquely positioned for impactful leadership roles within the media and entertainment sectors and committed to the stewardship of the fields' cultural and societal impacts. The institute creates pathways for students from Seaver College, the Caruso School of Law, and the Graziadio Business School (a Billboard Top 20 Music Business School) to become business savvy individuals, creatively minded executives and entrepreneurs, and entertainment industry-focused lawyers.

Collaborating with Pepperdine's five schools, we foster the design and delivery of a portfolio of curriculum and pedagogical innovations across degree and certificate programs. We cultivate close relationships with and involvement by industry stakeholders and foster appropriate applied research and thought leadership on the creative, business, and legal aspects of the media and entertainment sectors. The institute combines the next wave in technology, storytelling, and education.

Drawing upon expertise from the culture-shaping disciplines at Pepperdine (arts, business, communication, education, humanities, law, psychology, and public policy) we prepare students for today's media marketplace, where esteemed leaders from the entertainment industry serve as guest speakers, mentors, and advisors. The institute connects academic research with emerging industry practices through networking opportunities, professional seminars, internships, and content creation. 

Explore the annual IEMSC Report

Pepperdine University IEMSC 2020-2021 Annual Report