Areas of Expertise
- High Technology Entrepreneurship
- Keyword Buys
Dr. Rapier has been actively engaged in marketing as both a practitioner and lecturer since 1982. As a practitioner, he has over 25 years of experience on both the agency and client side. He has provided strategic insight to brand and marketing, advertising, public relations, and market research to a range of organizations. They include 3M Unitek, Burson Marsteller, IndyMac Federal Bank, Caterpillar Lift Trucks, Utility Trailer Manufacturing Company, and more. He has lectured at CSU Long Beach, Los Angeles & San Bernardino, along with Claremont Graduate University, and USC.
- PhD, Claremont Graduate University
- MBA, Claremont Graduate University