Pepperdine Graziadio Business School and Hollywood IT Society to Host Inaugural Entertainment Evolution Symposium

The Pepperdine Graziadio Business School and Hollywood IT Society will cohost the first-ever Entertainment Evolution Symposium: How Technology, Data, and Analytics Drives the Industry post-COVID, a virtual event that will feature preeminent industry innovators and thought leaders addressing the media and entertainment economic forecast following the coronavirus pandemic. The online symposium will take place on Wednesday, July 21, from 9 AM to 4 PM PT.

Michael Wolf, president of Activate Consulting and former head of McKinsey & Company’s entertainment practice, will deliver the keynote address, “Technology and Media Outlook 2021.” Wolf will explore how, in light of consumers’ consistent daily engagement with technology, technology and media companies are on the path to generate more than $374 billion in revenue before the end of 2024.

The symposium's agenda topics will include:

• Streaming Wars and the Global Connected Consumer
• Understanding Human Bias in Artificial Intelligence 
• Non-Fungible Tokens and Blockchain Enablers
• Ad Targeting in a New “No Cookies” World
• 360 Degrees of Customer Awareness: Innovations in Data Management and Analytics
• Mining for Gold with Diversity Data
• Productions Go Virtual: A New Evolution of Content Creation
• When “Live” Means In-Person: The Welcome Return of Terrestrial Events

For additional information about the Entertainment Evolution Symposium, visit the event's registration page.