Author Anthony Kennada to Share Insights on Marketing Career
Alumnus and marketing expert, Anthony Kennada ('08), will discuss his passion for marketing and his career path to success as part of the Seaver Speaker Series on July 9, 2020, on the Zoom platform at 11 AM PDT.
Kennada currently serves as chief marketing officer at Front, a leading customer communications platform designed to make work more impactful. He is the founding chief marketing officer of Gainsight, and is credited with creating a novel business imperative, profession, and software category—the “customer success”category.
In 2019 Kennada published his marketing playbook, Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. He has previously worked at Box, LiveOffice, and Symantec, and serves as an active investor, advisor, and board member to enterprise software startups around the globe.
For additional information about the webinar, and to register to attend, visit the Seaver College website.