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Pepperdine University
Pepperdine University

Palmer Center Explores Mobile Giving at Innogive Conference

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Pepperdine's Geoffrey H. Palmer Center for Entrepreneurship and the Law hosted the 2010 Innogive Conference titled, "Mobile Giving Demystified," in partnership with the Graziadio School of Business and Management and the Innovative Giving Foundation. The conference aimed to teach participants about the latest in mobile giving tools and strategies that can enhance the reach and relevance of nonprofits both large and small.

More than 50 notable speakers presented at the conference, including Pepperdine president Andy Benton; Ken Barun, former senior vice president of McDonald's Corporation and CEO of Ronald McDonald House Charities Worldwide; Michael Iaccarino, CEO of Mobile Messenger; and Paige Hemmis, philanthropist and motivational character on the ABC show Extreme Makeover: Home Edition.

The conference sought to demystify, simplify, and educate attendees about the best practices in mobile and other innovative giving communication solutions, from SMS appeals to custom apps. With multiple breakout sessions on topics such as privacy matters and understanding the mobile user, the instructional classes provided the opportunity for attendees to discuss their own current mobile giving strategies with like-minded companies.

The Palmer Center was established in the fall of 2000 with its dual focus on entrepreneurship and law. The innovative 16-unit certificate program assists law students in pursuing alternative career paths, and provides its Fellows with the necessary education and training to succeed in the fields of business, finance, real estate, entertainment, intellectual property, and technology.