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Graziadio School of Business and Management Hosts 2013 SEER Symposium

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The fourth annual Socially, Environmentally, and Ethically Responsible (SEER) Symposium, held November 8 in Malibu, brought students and social entrepreneurs together with inspirational business leaders who have achieved success using the SEER lens.

Hosted by Michael Crooke, lead faculty of the SEER Certificate program, assistant professor of strategy, and former CEO of Patagonia; and Larry Cox, lead faculty of entrepreneurship programs and associate professor of entrepreneurship, this year’s program included the inaugural SEER Symposium Fast Pitch Competition with the chance to win $1,000.

Featured speakers included Ayr Muir, founder of Clover Food Lab, and Mark Bowles, founder of ecoATM. Notable members of the panel discussions include Greg Steltenpohl, founder of Odwalla and CEO of Califia Farms; Chris Mann, cofounder and CEO of Guayaki Yerba Mate; Rick Ridgeway, vice president of environmental affairs at Patagonia, Inc.; Ankur Jain, founder and chair of Kairos; and Marilyn Tam, the former CEO of Aveda and author of The Happiness Choice.

Many sustainable business programs have focused attention on “the triple bottom line”—People, Planet, Profits. The Certificate in Socially, Environmentally and Ethically Responsible (SEER) Business Strategy program, offered to Pepperdine’s full-time MBA students, goes a step beyond and adds a fourth factor to the equation: Product.

Learn more about Pepperdine’s unique SEER Certificate program at bschool.pepperdine.edu/seer andwatch the symposium.